Patient Flashcards

(only the first one works, the rest are locked) – the reps struggled with knowing the difference between different stages of prostate cancer – they were selling Zytiga which was late stage and launching a new drug Erleada. So these patient profile flashcards are very detailed to give the history of 12 patients (based on marketing/brand focused patient profiles) so the reps can decide what stage they were in (on the flip side).